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Privacy Policy

Last Updated: January 2025

At Noctly Labs Pty Ltd, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our AI-powered storytelling service.

Information We Collect

We collect information necessary to provide and improve our service:

  • Account information (email address, name, profile details)
  • Content you create (stories, characters, preferences)
  • Usage data (how you interact with our service, for analytics purposes)

How We Use Your Information

We use your information solely to:

  • Provide and maintain our storytelling service
  • Improve our service through analytics and reporting
  • Communicate with you about your account and service updates

Data Storage & Security

We implement appropriate security measures to protect your personal information and content. Your data is stored securely and we use encryption to protect sensitive information during transmission.

Your Content Privacy

We take your content privacy seriously:

  • All stories and content you generate remain private to you and your family members
  • Content can only be shared by you or family members you have authorised
  • Content and testimonials will only be made public if you request it and Noctly Support approves

Data Sharing

We do not sell or rent your personal information, and we never share it with third parties for their own marketing purposes. To generate your stories, images, and audio, the content you create — including story prompts, character details such as names, and any voice recordings you provide — is processed by trusted AI sub-processors on our behalf. We use OpenAI and Google (Gemini) to generate text and images, and ElevenLabs to generate and clone voices. These providers act under agreements that limit their use of your data to providing the service to us and prohibit using it to train their own models where such controls are available. We may also share anonymised, aggregated data for analytical purposes only.

Marketing Communications

We may send you marketing emails about new features, updates, and promotions. You can opt out of marketing communications at any time through your account preferences or by clicking the unsubscribe link in any marketing email. We will only send marketing emails if you have not opted out.

Children's Privacy

Noctly is designed to be used by families, including children under parental supervision. We do not knowingly collect personal information directly from children under 13. Only a parent or legal guardian may create an account, and they manage it and provide any information about their children. Any child details a parent adds (such as a child's name or age) are used to personalise stories and are processed by our AI sub-processors — OpenAI, Google (Gemini), and ElevenLabs — solely to generate that content, as described in the Data Sharing section above.

Data Retention

We retain your information for as long as your account is active or as needed to provide you with our services. You can request deletion of your account and associated data at any time through your account settings or by contacting support.

Your Rights

You have the right to:

  • Access and download your personal data
  • Correct inaccurate information
  • Delete your account and associated data
  • Opt out of marketing communications

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last Updated" date.

Contact Us

If you have any questions about this Privacy Policy, please contact us through our Support page .